We believe that one day, no one will die of breast cancer.
Breast cancer will probably still exist, but we’ll catch it early, and treat it better to prevent it from spreading (breast cancer rarely kills unless it spreads beyond the breast). And if it does spread, we’ll have treatments and support to keep people alive for a very long time – just as now happens with HIV, diabetes and several other conditions that used to be a death sentence but which are now manageable over the long term.
Our job is to do all we can to bring that day forward. That’s where we need your help. Thanks to your generous donations, we are aggressively pushing for new frontiers in early detection, treatment and support. However you're involved - hosting an event, attending a fundraiser, donating your time, money, or resources - you’re helping get one step closer to zero deaths from breast cancer.
How funding is allocated: research, education and support
Volunteering for the Pink Ribbon Street Appeal means doing your bit to support breast cancer education, research and patient support. You’ll also be bringing us one step closer to our vision of zero deaths from breast cancer.
We think everyone deserves access to the latest and most effective treatments. We also want people to have all the support they need during their breast cancer journey and recovery, including rehabilitation, counselling, advice and access to a supportive online patient community.
By taking part in Pink Ribbon Street Appeal, you will be helping us continue our vital work including:
We push for scientific breakthroughs in the treatment and management of breast cancer. To date, we have distributed well over $13 million for breast cancer research and medical grants.
We are committed to raising awareness and educating New Zealanders on the signs and symptoms of breast cancer because we know that detecting breast cancer early is the key to saving lives.
We believe all New Zealanders should have the support they need during treatment and recovery. We do this by providing counselling, rehabilitation programmes, an online support community and a breast nurse helpline.